LE BON MIX turns up the volume in Spain with the launch of DYNAMIC
Toulouse, 12/29/2023 – In an international expansion initiative, Toulouse radio station LE BON MIX strengthens its entry into the Spanish market with the launch of its DYNAMIC station on the DAB+ band. This new radio offering, focused on 100% electro programming, marks a turning point for LE BON MIX, promising to energize the Spanish airwaves.
DYNAMIC: An innovative musical journey:
DYNAMIC offers a unique experience, merging electro classics from the last 40 years with current titles. This rich and varied programming is now accessible via DAB+ technology in three major Spanish cities: Barcelona, Madrid and Valencia. DYNAMIC stands out not only for its sound quality but also for its diverse content, including cult titles, collectors' items and the latest releases.
Coverage of 3 major cities in Spain:
- Barcelona: broadcast from the Collserola Tower, an emblematic site built for the 1992 Olympic Games offering a reach to 2.5 million inhabitants
- Madrid: 3 strategic broadcast sites covering the entire capital and 4 million inhabitants
- Valencia: an extended reach over 100 km of coastline, affecting an urban area of 1.5 million inhabitants
In total, 8 million Spaniards can now enjoy the catchy rhythms of DYNAMIC thanks to a DAB+ receiver. All recent vehicles are equipped with the DAB+ band and transistors can be found on the market from 30 euros.
Accessible everywhere:
DYNAMIC is also accessible all over the world thanks to the LE BON MIX mobile application compatible with CarPlay and Android Auto, as well as on the website www.lebonmix.radio
A visual presentation:
DAB+ technology allows DYNAMIC to broadcast images, enriching the listening experience with slides on the current title, weather information and radio news.
A voice in Spanish :
DYNAMIC's sonic identity is reinforced by the voice of Toulouse podcaster Milia Legasa, while maintaining an authentic French touch through certain jingles and Milia's charming accent.
LE BON MIX:
LE BON MIX, a radio station based in Toulouse, is recognized for its commitment to musical quality. With the launch of DYNAMIC in Spain, LE BON MIX confirms its desire to move forward and conquer new listeners thanks to quality electronic music.
Contact:
Pierre DENJEAN
